Franchise & Partnership Marketing Manager
plays a pivotal role in working together with the Business Unit Head (BUH) and alongside with regional franchise team to develop and implement marketing strategies, with a major focus on offline retail but not limit to online program to drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property (brand) which will be align with the regional strategy as set out by the Licensor.
Main Responsibilities Brand Management
* develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.
* Plan, oversee and execute all on-ground marketing initiatives set forth - mall events, pop-up, retailer activation etc. * Responsible for gathering all franchise update and relevant download to the local team (Sales & Creative)
* Development of presentation proposal, brand deck update to be used in marketing pitch.
* Identify trends/opportunities across all marketplace channels to drive retail sell thru.
* Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
Marketing & Retail Management
* Measure and analyse the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).
* Oversee flow of event implementation in all aspects and ensure proper implementation.
* Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.
* Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team etc.)
* Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise * Post-campaign report & analysis to deliver reports on the performance of all marketing projects. * Any other responsibilities assigned, as relevant.
Brand Visibility at Retail
* Align with local market strategy, formulate retail marketing strategies to drive retail touchpoints with key retailers. This will include marketing materials, templates, retail promotions to support product launch/ promotions at retail, as well as leading up retail meetings.
* Full visibility of licensee listing, category and product development to work on retail business planning.
* Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee, as appropriate.
* Coordinate with various stake holders (Licensor, Licensee, retailer, PLS creative and BA team) on setup and maintenance of any permanent retail corners.
* Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories. * Ensure Creative & BA approvals on all retail corner designs and POP materials.
Qualifications
* A Diploma in Marketing or any equivalent field with minimum 4 - 5 years' experience in retail/ marketing or related industry experience
* Candidates with consumer product licensing marketing experience or retailer background with experience on consumer products are preferred.
* Required language(s): English, Thai
* Fluent in written and spoken English, Thai
* Good working knowledge of MS Office - Excel, Word, Outlook, PowerPoint
