Key Responsibilities:
Branding:
- Lead and implement various marketing initiatives, ensuring they align with the company's overall vision and make the best use of team resources.
- Create and execute strategic marketing plans, including:
- Social Media strategies
- Retail marketing efforts
- PR and media outreach
- Influencer and affiliate partnerships
- Work closely with key stakeholders to:
- Strengthen the company's position as a leader in Thailand's beauty and wellness market.
- Establish the brand as a top choice for wellness, self-care, and skincare.
Campaign and Promotional Management:
- Collaborate with the Business Development team and other departments to create and execute integrated marketing campaigns tailored to different markets and channels.
- Support live-stream campaigns to boost brand awareness and increase sales on targeted platforms.
- Ensure the brand voice remains consistent across all communication channels, such as:
- Artwork and creatives
- External communications
- In-store experiences (retail spaces, counters, and treatments)
Content and Communications:
- Manage both internal and external communications, ensuring they reflect the brand's identity and resonate with the target audience.
- Lead content creation strategies in partnership with influencers, key opinion leaders (KOLs), and celebrities.
- Oversee local social media channels, keeping up with trends and emerging technologies.
- Develop engaging stories that:
- Keep existing audiences engaged
- Attract new customers to the brand's offerings
- Enhance customer experiences through storytelling
- Encourage innovative approaches and challenge traditional ideas to stay ahead in the market.
Administration:
- Manage marketing budgets effectively to ensure cost efficiency and the best use of resources.
- Oversee internal tracking and reporting systems to monitor costs, productivity, and overall performance.
- Use data analysis (e.g., Tableau dashboards) to evaluate the effectiveness of marketing campaigns in driving engagement and conversions.
Team Leadership:
- Plan and allocate resources to meet marketing goals and productivity targets.
- Lead and motivate the marketing team through:
- Clear communication
- Recruiting, training, and development
- Regular performance reviews and recognition
- Fostering a positive and collaborative team environment
- Monitor team performance and hire additional staff as necessary to maintain operational excellence.
- Encourage team development through:
- Workshops and training
- Knowledge-sharing initiatives
- Team-building activities in collaboration with the General Manager
Additional Responsibilities:
- Carry out other tasks assigned by the Supervisor that align with the role's responsibilities.
Expected Outcomes: A proactive, visionary leader in marketing who:
- Drives the creation and execution of innovative marketing, social media, and PR strategies to enhance the company's market presence.
- Builds and nurtures a collaborative, creative team environment.
- Identifies new opportunities and challenges conventional thinking to position the brand as a market leader in Thailand's beauty and wellness industry.
Job Requirements:
Qualifications:
- Master's degree or higher in Marketing, Business, or a related field.
Experience and Skills:
- Minimum 5 years of experience in creating and executing marketing strategies in Thailand.
- Strong leadership, management, and interpersonal skills.
- Excellent organizational and communication skills to manage multiple stakeholders and deliver results.
- Fluency in both Thai and English (written and spoken).
- A proactive and creative approach with a "can-do" attitude and a willingness to innovate.
