Key Account Manager - CRM, Privilege & Loyalty Campaign

Job Title: Key Account Manager

Job Overview:
Key Account Manager will manage key customer relationships and oversee CRM, privilege, and loyalty campaigns. The role involves a mix of sales, strategic planning, and execution to ensure long-term customer satisfaction and business growth. The Key Account Manager will work closely with internal teams to implement plans that align with business goals.

Key Responsibilities:

• Customer Relationship Management (CRM):
  • Oversee and manage CRM activities to maintain strong, long-lasting relationships with key clients.
  • Ensure client needs are met promptly and efficiently, providing excellent customer service and support.
• Privilege & Loyalty Campaigns:
  • Design, implement, and monitor privilege and loyalty campaigns aimed at increasing customer retention and satisfaction.
  • Work closely with marketing teams to create engaging and targeted campaigns that align with customer expectations.
• Sales (20% of Role):
  • Develop and maintain relationships with existing clients to drive repeat business and meet sales targets.
  • Identify new sales opportunities and actively pursue new clients to expand the customer base.
• Planning & Implementation (80% of Role):
  • Collaborate with internal teams (e.g., marketing, operations) to plan and execute marketing and sales strategies.
  • Ensure timely execution of projects and campaigns, meeting client requirements and business objectives.
• Collaboration with Internal Teams:
  • Coordinate with various departments to ensure smooth execution of marketing campaigns, promotions, and events.
  • Communicate client feedback and requirements to relevant teams to help improve services and products.
• Market Research & Competitor Analysis:
  • Stay informed about market trends, customer needs, and competitor activities.
  • Use market insights to adapt campaigns, improve offerings, and stay competitive.

Qualifications:

• Education: Bachelor's degree or higher in a relevant field (e.g., Business Administration, Marketing, Hospitality Management).
• Experience: Minimum 2-5 years of experience in B2B sales and marketing management, with a proven track record in luxury services, top-tier horeca, media, or events agency sectors.
• Skills in Customer Insight & CRM: Experience in customer analysis, CRM systems, and managing loyalty programs is highly desirable.
• Language Skills: Strong proficiency in English, with excellent written and verbal communication abilities.
• Project Management: Strong ability to plan, organize, schedule, budget, and manage projects across multiple teams and aspects of marketing.
• Sales Expertise: Proven consultative selling skills, with the ability to tailor solutions to meet specific client needs.
• P&L Management: Experience in managing P&L and developing pricing strategies to drive profitability.
• Adaptability: Ability to thrive in a fast-paced, dynamic work environment.
• Client Relations: Willingness and flexibility to visit clients as necessary to foster relationships and close business deals.

Preferred Skills:

• Experience in managing large or strategic client accounts.
• Familiarity with marketing automation tools and CRM software.
• Ability to analyze and adjust strategies based on market trends and data.

Location: Bangkok (Near BTS)
Working Condition: Mon - Fri (Onsite 100%)