Responsibilities:
- Design and implement innovative marketing and communication strategies, advertising campaigns, and comprehensive plans for the company, including all commercial divisions, maintenance, and subsidiaries as necessary.
- Oversee and manage the annual and quarterly marketing budgets across all departments.
- Analyze market trends and data to adjust strategies and budgets accordingly.
- Drive brand visibility and recognition both locally and internationally.
- Produce and distribute engaging graphic designs and written content.
- Support and manage the development of a new website, including integration of electronic systems.
- Build and enhance the company's social media presence and engagement.
- Identify and manage strategic partnerships and collaborative projects with premium brands.
- Develop and execute a PR strategy, cultivating media relationships to maximize earned media opportunities.
- Create impactful marketing presentations and other graphic materials for key stakeholders.
- Cultivate and maintain a loyal customer base, focusing on retention and satisfaction, in collaboration with relevant commercial teams.
- Stay informed about the latest marketing technologies and advertising trends to ensure effective marketing approaches.
- Communicate the company's message clearly and effectively, maximizing reach and impact.
- Develop and distribute internal communications, including memos, newsletters, and other notifications.
- Source and manage year-end gifts and other promotional items within the assigned budget and in alignment with company policies.
Qualifications:
- A minimum of a Bachelor's degree in Marketing, Communications, Business, or a related field; a Master's degree is advantageous.
- Proven experience in marketing and communications, with experience in a related industry considered a plus.
- Strong understanding of market dynamics and target audiences, especially high-net-worth individuals and corporate clients.
- Excellent written and verbal communication skills, with a particular flair for luxury branding and storytelling.
- Proficiency in digital marketing tools and analytics for measuring campaign success.
- Willingness to travel as needed.
- Strong project management skills and exceptional organizational capabilities.
- Creative mindset with a keen attention to detail, especially in the development of premium marketing materials.
- Ability to work independently and collaborate effectively within a fast-paced environment.
- Outstanding interpersonal skills for fostering relationships with clients and stakeholders.
