Job Description:

Lead and develop a high-performing Brand Marketing team to strengthen brand awareness and ensure consistent brand identity across all activities.
Collaborate closely with Product and Sales teams to drive marketing initiatives, including online & offline programs, campaigns, exhibitions, roadshows, retail partnerships, and internal events.
Develop and implement strategic marketing plans to enhance brand visibility and drive both online and offline sales.
Plan and execute advertising and promotional campaigns to optimize sales conversions across multiple channels.
Conduct competitive analysis, monitor industry trends, and gather consumer insights to refine marketing strategies.
Oversee and manage the brand's digital presence, ensuring consistency across the local website, EDM, Line, and social media platforms.
Develop and enhance SEO, PPC, Google Ads, and display advertising to maximize brand exposure.
Lead the creation and execution of digital content, including localized assets, videos, and marketing collateral, ensuring alignment with brand identity.
Monitor and optimize campaign performance, refining ad spend, audience targeting, and content strategy for maximum impact.
Develop and present digital marketing performance dashboards and reports, providing insights and recommendations for continuous improvement.
Manage relationships with third-party agencies, overseeing project briefs, negotiations, and successful execution of deliverables.

Qualification Requirements:

Degree in Business/Marketing with Online Marketing experience is highly preferred.
10+ years' successful Marketing/Brand experience with strong emphasis on branding & digital marketing.
Strong independent decision-making, organizational, planning and problem-solving skills.
Strong communication, collaborative, and people development and management skills.