Job Requirements and Responsibilities: β Gather information (e.g. client's size, needs, and business plans), approach and negotiate with partners in the financial and CFD trading markets β Develop client specific pitches, make presentation and responsible for closing the deal/complete the contract by analyzing market strategies, deal requirements and financial information β Strategically manage channel strategies which include SEM + SEO, Display Retargeting, Affiliate Marketing and Paid Social Marketing with a heavy focus on optimization to ensure ROI goals and sales/traffic targets are being met β Content planning for a variety of audiences that is consistent with the brand on social media platforms β Measure and analyze performance of all digital marketing campaigns and assess against goals (ROI and KPIs) β Identifies trends and insights and optimizes spend and performance based on the insights as well as competitor's marketing β Collaborates with internal teams to meet customer needs Experience
Requirements: β Bachelor's or master's degree in marketing or a related field β At least 2 years of work experience in partnership or business development in Financial field β Good network in the finance or other related industry ( Banking, Investment, Insurance etc. ) is preferred β Experience in Hubspot CRM β Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns β Solid knowledge of ad serving tools and social listening tools
