Responsibilities:

Develop and implement marketing strategies to enhance brand awareness and drive sales through both offline and online channels.
Plan and execute offline marketing activities such as events, roadshows, exhibitions, and in-store promotions.
Manage online marketing campaigns, including social media, website content, and digital advertising.
Collaborate with graphic designers and content creators to develop engaging marketing materials.
Monitor and analyze marketing performance metrics to optimize campaign effectiveness.
Conduct market research to identify consumer trends, competitor activities, and new opportunities.
Coordinate with sales and product teams to ensure alignment between marketing initiatives and business goals.
Manage relationships with external agencies, vendors, and media partners.
Handle marketing budgets and track expenses to ensure cost-effectiveness.
Prepare reports and presentations on marketing activities and campaign results.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or a related field.
At least 2-3 years of experience in marketing, with expertise in both offline and online channels.
Strong knowledge of social media platforms, digital marketing tools, and traditional marketing strategies.
Excellent communication and interpersonal skills.
Creative mindset with strong problem-solving abilities.
Ability to multitask and manage multiple projects effectively.
Proficiency in using marketing analytics tools and Microsoft Office.