Product Marketing Lead (Home Appliances)

Location Bangkok
Discipline FMCG and Retail
Job reference BBBH53487_1735896467
Salary Negotiable
Job startdate
Consultant email [email protected]

Product Marketing Manager (Home Appliances and Consumer Electronics)

Job Description:

  • Develop and execute marketing strategies to promote home appliances and consumer electronics in alignment with business goals.
  • Analyze market trends, competitor activities, and customer preferences to position products effectively.
  • Manage relationships with distributors, ensuring strong collaboration to achieve sales and marketing objectives.
  • Identify and onboard new partners to expand the distribution network and market reach.
  • Lead and manage a team of over 20 members, fostering collaboration and ensuring the achievement of individual and team objectives.
  • Provide guidance, training, and performance evaluations to drive team success.
  • Oversee retail operations and campaigns, ensuring consistent growth in sales and brand presence.
  • Work closely with partners in the retail sector to enhance product visibility and customer engagement.
  • Plan and execute product launch campaigns, seasonal promotions, and other marketing activities to boost sales and customer loyalty.
  • Monitor and evaluate the performance of marketing initiatives to ensure ROI.
  • Collaborate with sales, product development, and logistics teams to ensure seamless execution of business strategies.
  • Provide market insights to support product development and pricing strategies.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Strong experience in the retail business, preferably in the consumer electronics sector.
  • Proven track record in managing distributors and finding new business partners.
  • Leadership experience with the ability to manage and inspire a team of 20+ members.
  • Excellent command of English (spoken and written); additional languages are a plus.
  • Strong analytical, problem-solving, and negotiation skills.
  • Ability to thrive in a fast-paced, dynamic environment.