Key Responsibilities:

Develop and implement strategic sales plans to achieve revenue and market share targets in the modern trade sector.
Manage and expand relationships with key modern trade retailers, wholesalers, and distributors.
Negotiate and execute trade agreements, promotional campaigns, and pricing strategies.
Analyze market trends, customer insights, and competitor activities to identify growth opportunities.
Lead and mentor the sales team to maximize performance and ensure excellent customer service.
Monitor sales performance, prepare reports, and provide strategic recommendations to senior management.
Ensure effective merchandising, stock availability, and brand visibility across modern trade channels.

Qualifications & Requirements:

Bachelor's degree in Business Administration, Marketing, or a related field.
Minimum of 5 years of experience in modern trade sales, preferably in hardware, construction, or industrial products.
Strong negotiation, relationship management, and communication skills.
Experience in working with major retailers, supermarkets, and home improvement stores.
Data-driven mindset with the ability to analyze sales reports and market trends.
Ability to lead and motivate a sales team to achieve ambitious targets.