Head of TikTok

Location Bangkok
Discipline FMCG and Retail
Job reference BBBH52393_1731382694
Salary THB150000.00 - THB250000.00 per month
Job startdate
Consultant email [email protected]


Are you ready to lead TikTok strategy and drive impactful results in the world of social commerce? The Commercial Team is looking for an innovative and experienced Head of TikTok to take our clients' brands to the next level on one of the most popular platforms today. If you understand TikTok's dynamic environment-trends, ads, and all-this role is for you!

About the Role:

As Head of TikTok, you'll shape and execute the overall TikTok strategy to increase brand visibility, engagement, and sales for our clients. You'll lead a talented team, maximizing our clients' success in digital commerce through powerful campaigns and creative content. Your work will help brands grow their presence and drive sales results on a fast-evolving platform.

Key Responsibilities:

  • Develop TikTok Strategy: Create forward-thinking strategies that drive engagement and boost sales, staying on top of the latest TikTok trends.
  • Drive Client Growth: Manage TikTok campaigns, using data insights to optimize performance and ensure positive ROI for our clients.
  • Lead a Talented Team: Inspire and guide a skilled team in social commerce, providing support and resources to succeed in content, ads, and client relationships.
  • Collaborate Across Teams: Work closely with Brand, Creative, Marketing, and Sales teams to align TikTok strategies with broader business goals.
  • Analyze and Share Insights: Track campaign performance and TikTok trends, delivering key insights to clients and the team.
  • Build Relationships with TikTok: Maintain strong ties with TikTok to get the best support and insights for our clients.

What We're Looking For:

  • Experience: 7+ years in social media strategy, with solid experience on TikTok, ideally in an agency or eCommerce setting.
  • TikTok Expertise: Deep knowledge of TikTok trends, algorithms, content styles, and what engages users.
  • Leadership Skills: Experience in leading teams, with a focus on inspiring growth and new ideas.
  • Strategic Vision: Ability to design high-impact strategies that achieve client goals.
  • Data-Driven: Strong analytical skills to turn data into clear action plans.
  • Creative Thinking: A flair for creating engaging and visually appealing content.
  • Communication: Excellent communication skills for working with clients and teams.
  • Adaptable: Comfortable with TikTok's fast-paced, ever-changing landscape.