Creative & Brand Assurance Manager [Design Product]

Job Description

Manager, Creative & Brand Assurance (CBA) plays a pivotal role in working together with the Business Unit Heads and CBA team to achieve the goals and objectives set by the Company. He/she will work towards the goals set in the creative strategy and direction by his/her Business Unit and continue to establish excellent relationships with our clients.

Main Responsibilities

Brand Assurance and Creative

• Establish strong working relationships with licensee to facilitate Brand Assurance & Creative requests, issues, and needs.
• Work with all team members (licensing, sales, marketing) within the office and SEA daily.
• Fulfill BA & Creative functions for Principals/IPs as per brand guidelines.
• Support in all aspects of BA & Creative jobs.
• Assist in research and development of branding/style guide/creative projects OR working/providing creative brief to design agency etc.

Brand Assurance/Licensee Management and Compliance (with regards to use of style guide & product development)

• Ensures high compliance achieve by licensees at each stage (concept, pre-prod to final).
• Ensures a timely communication flow of information from Principals to licensee and vice versa.
• Conduct BA workshops and technical assistance to licensees.
• Ensure that licensees optimize the use of each style guide/trend program.
• Work with sales and ensure that licensees optimize effort to develop/launch product per contract.

Product Development

• Possess sound knowledge of product development process, new technology, seasons, trends & colors.
• Arrange initial product development meetings with key licensees to discuss creative and innovative branding ideas/styling/applications where appropriate.

Creative Projects

• Support sales personnel with appropriate product/premium concept for pitching purpose.
• Support licensees with product concepts or final artwork.
• Conceptualize impactful Advertising & Marketing materials to support product launch, marketing or retail promotions, store openings etc.

Others

• Manage and disseminate all creative materials.
• Materials include style guides, trend programs, other creative materials, etc.
• Oversee maintenance & security of inventory, crosscheck controls & record keeping on dissemination of proprietary materials.
• Work on style guide program management - communicate with licensees regarding new and/or discontinued materials.

Job Requirements

• A University Degree/Diploma, preferably design or arts
• At least 3-5 years in licensing/advertising agency or related design field
• Strong experience with graphics packages (Adobe Photoshop, Illustrator, InDesign, etc.)
• Knowledge of After Effect & 3D Program are advantages
• Able to communicate/write fluently in English
• Takes Initiative, able to work both independently and as a good team worker, strong attention to detail and time management/organization skills